"Eco-friendly" isn't a regulated term on most cleaning product labels, which means it can mean almost anything from genuinely low-impact to a green-coloured bottle with the same formula as before. Here's what's worth paying attention to.
Look past the front label
The front of the bottle is marketing. The things that actually tell you something are:
- Ingredient list — look for plant-derived surfactants rather than petroleum-based ones, and avoid vague terms like "fragrance" that hide undisclosed chemicals
- Certifications — third-party ecolabels are a more reliable signal than a company's own claims
- Concentration — a concentrated formula you dilute yourself usually means less water shipped and less plastic packaging over time
Where eco swaps make the biggest difference
Not all products carry equal impact. Prioritise:
- All-purpose surface sprays — used most frequently, so the formula matters most here
- Laundry detergent — large volumes go down the drain regularly
- Dish soap — same reasoning, high frequency of use
Lower-impact areas to worry less about switching first: occasional-use specialty products, like oven cleaner used a few times a year.
Simple, low-cost options that hold up
A few basics cover a surprising amount of ground:
- White vinegar diluted with water for glass and general surfaces (avoid on natural stone)
- Bicarbonate of soda as a mild abrasive for sinks and cooktops
- Microfibre cloths, which reduce how much product you need at all by lifting dirt mechanically
The honest trade-off
Eco-friendly products sometimes need more elbow grease or a longer dwell time than a stronger chemical equivalent — that's usually a fair trade for a lower-impact home, but it's worth knowing going in rather than being surprised by it.